The internet is a powerful marketing medium but it is only one of many. If building a profitable and legitimate business is your goal then you will need to expand outside of the internet. There is so much changing in online marketing right now that it would be sensible to mix offline methods into your business; not only will it become more stable but there are more opportunities available to market.

Marketing your business offline increases your potential client base exponentially. As a marketer it is your duty to go to where ever the customers are located. And you want to increase those sales then you must add offline marketing to your activities. Now, lets take a look a some of these techniques so you can discover why they are so effective at getting new buyers.

Everyone has, at one time or another, browsed the classified ads of their newspaper. There are many online classified sites, the most popular is probably Craigslist. Have you thought about taking out an ad with your local newspaper? The fact is, if you write a good ad, you can get a lot more (offline) “traffic” to your ad than a comparable online ad would receive. It’s true that you can’t advertise in a newspaper for free like you can on Craigslist, but if it turns out to be a lot more effective, wouldn’t you be willing to pay the small fee? A classified ad will enable people who don’t have computers to see your ad, while they can later log on to the internet in a public place if they decide they want to order something from your site! Public transportation is a goldmine. Your t-shirt can be a converted into an ad that you can use to display bits of information about your online business. The cost of this is inexpensive. Also, remember that it is a practice of many printing companies to offer first-time customers a free print on “the house.”

The free t-shirt, hand bag or any other clothing sample you decided to get imprinted can now be worn in public and used for what they were intended; as a subtle form of advertisement for your website. A person might ask you what the site is about but you will be surprised by the number of people that actually will visit the URL out of curiosity.

Another powerful method but one that is usually ignored is pinning fliers up on bulletin boards; like the ones in grocery stores and other locations. The best part is that it is completely free. A well placed flier with something people can take home to help them remember your URL can do wonders for your business. This simple bulletin board technique works because it draws the eyes of most people that enter the store. For being a free method it sure does work wonders with bringing traffic to your site.

The methods that I listed above don’t even scratch the surface of offline marketing. You have to remember that offline the entire world is your playground. You can make your site known to millions of people if you approach it right. You can reach people who have never used a computer before as well as people who only use their computers for e-mailing and typing papers. The number one thing that you need to understand is that the internet is only a piece of the puzzle. Finding new traffic sources is one of the main components to consistent growth. By using offline marketing you will increase your profits by leaps and bounds! For more information on business and documents check out attourney Smithfield professionals.